Context
Working with senior designers, developers and SEGA on the design and innovation for their email marketing.
SEGA is a video game company. This page shows my work creating a newsletter for their game Sonic Frontiers.
The Problem
We were asked to support SEGA's creative services team in designing, building and testing more engaging email templates for campaigns promoting their upcoming game releases and competitions. SEGA needed a newsletter for their game Sonic Frontiers to promote the game and gain traction for pre-orders.
The Solution
I worked alongside our developers to create an eye catching newsletter design, using SEGA's assets and copy to re-work and create new and exciting assets, as well as implementing interactive elements within their newsletters.
What I did
I created the full newsletter design by brainstorming, designing and adding in interactive elements, such as custom GIFs made from SEGA's assets. I tailored multiple versions of the newsletter in line with specific guidelines for different countries.
What I learnt
I learnt how to create engaging and innovative designs by recycling SEGA's old assets and turning them into something fresh, making new work that remained consistent with their brand guidelines.
